Built to Perform. Brand Design, multimedia, tech & marketing,

An SME needed more than a new logo. It needed a completely new brand direction. The project spanned a full brand audit, brand strategy, complete rebrand, asset design, product and content photography, SEO & website overhaul designed to convert. A full digital marketing strategy was developed, supported by a bespoke AI-powered automation system, saving over 18 hours of manual work every week.

Developed and implemented a comprehensive design system for a leading research organisation, establishing a scalable visual framework that unified the brand's identity across every touchpoint. The project involved designing a new visual identity system, visual & written communication strategy and designing production-ready templates that gave internal teams the tools to create consistently, confidently, and at speed.

Designed the layout and visual presentation of Robinhood UK's Freedom to Invest investor survey report; a data-driven publication exploring the barriers preventing UK consumers from investing. The work involved translating complex financial research, statistics, and survey findings into a clear, accessible, and visually compelling document.

Great brands are seen before they are read. I led end-to-end photography and videography across a range of high-stakes briefs, from scheduling and executing headshot photoshoots for organisations, post-production editing and covering events, to directing product shoots and producing campaign video content including talking-head interviews and client testimonials.

Some ideas are too alive to sit still. I used motion design to give those ideas a voice, translating complex brand narratives, campaign messages, and data stories into visual experiences that move audiences as much as they inform them, driving higher engagement across digital channels, and establishing it as a core part of the brand storytelling toolkit.

Worked with early-stage founders and startups to design clean, user-centred experiences for their minimum viable products, translating rough concepts and business ideas into intuitive interfaces, clear user journeys, and launch-ready digital products built to validate, attract users, and grow.

This project was built to solve a real problem; teams rebuilding the same data visualisations repeatedly, with inconsistent results and time lost on every project. The solution was a library of 50+ fully customisable data visualisation elements, integrated seamlessly into existing templates and production workflows, giving teams instant access to brand-aligned charts, graphs, and visual frameworks that previously had to be created from scratch every time.