Oncloudwine.co.uk
OnCloudWine had a great product and an identity that wasn’t fully doing it justice. The business was transitioning from wholesale to selling directly to consumers, and everything brand needed to catch up with that ambition.
The engagement began with a thorough brand audit that diagnosed exactly where the brand needed a boost and defined a clear strategic path forward. From there, the work spanned a full brand repositioning, establishing a refined brand personality, a distinct visual identity, and a communications language that finally matched the brand ambition. A new logo was designed to give the brand the premium presence it deserved, supported by a complete suite of brand assets built for consistency across every touchpoint.
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Old Logo
New Logo
Old Website.
When the business pivoted from a B2B wholesale model to selling directly to consumers, the existing website was no longer fit for purpose. Built around bulk retail orders, the original design lacked the user experience, messaging, and conversion focus needed to speak to individual buyers. I conducted a full UX review of the site, identifying the key areas where the experience was falling short, and redesigned the critical touchpoints to reflect the new business model; reshaping the user journey, tone, and interface to drive direct consumer engagement and sales.
Product Shoot
With the brand foundation in place, the focus shifted to bringing it to life. A full product and content photography shoot was directed and produced, creating a visual library that elevated the brand’s appeal across the website, social media, and marketing channels. The website was then redesigned from the ground up — a conversion-focused, visually refined digital storefront built with the end consumer in mind, making the product range easy to navigate and giving every visitor a reason to stay, explore, and buy.
A full digital marketing strategy was developed to grow the brand’s consumer audience from scratch, supported by a bespoke AI-powered automation system that handles market research, generates content recommendations, and briefs the creative team automatically — saving over 18 hours of manual work every week.
The result was a brand that finally looked, felt, and performed at the level the product always deserved.
New Website.
